In this case, it's a win-win for Apple and Google.īernstein has an outperform rating on Apple with a price target of $175. On the other hand, Sacconaghi said that Apple's iOS devices contribute about 50 percent to Google's mobile search revenue, which means Google might be too afraid to walk away from its licensing deal with Apple. Sacconaghi said that Google might decide to back away from paying Apple any licensing fees if it feels confident enough that its search engine is so popular Apple won't include any other option by default. "Given that Google payments are nearly all profit for Apple, Google alone may account for 5% of Apple's total operating profits this year, and may account for 25% of total company OP growth over the last two years."īernstein sees pros and cons in the payments. If your current default browser is Google you will see a checkmark beside it, to change it just select the other browser on the list. Click Search Engine, open the Menu then a list will show Google, Yahoo, Bing, DuckDuckGo and Yandex. "Court documents indicate that Google paid Apple $1B in 2014, and we estimate that total Google payments to Apple in FY 17 may approach $3B," Bernstein analyst A.M. It will show the Settings then select the Search icon. Luckily, they will be able to set their favorite search engine as the default one. But for some users who get used to Bing, Yahoo and DuckDuckGo, they will feel uncomfortable in using Google. Last year, the Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL. While Apple hasn’t (yet) shown any interest in building its own search engine after all, it’s hard to turn down the billions of dollars it’s getting from Google for default placement. You can choose among Google, Yahoo and Bing. Apple has started rolling out its own search technology to iPhones with its latest software. As is known to all, the Safari browser sets the Google as the default search engine in iPhone and iPad. Apple (NASDAQ:AAPL) receives a lot of money from Google just for making it the default search engine in Safari on iOS and macOS devices. If you are running Safari, open it, go to Safari menu (on the menu bar) > Preferences > General, and choose Google as the default search engine. Google pays Apple billions of dollars a year to make its search engine the default option on iPhones. If you use Chrome on other devices too, make sure you’re signed in. Apple has been touting its services business as a quickly growing segment of the company, noting that it expects that branch alone will soon be as large as a Fortune 500 company. Change Default Search Engine on iPhone and iPad. Changing the default search engine from Google to something else is actually pretty.
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